It has come to my attention that the world's oldest brand -Lyles Golden Syrup- has changed hands recently, with parent company Tate & Lyle selling its historic -and for that matter iconic- sugar refining business to American Sugar Refining for £211million. Tate & Lyle is Europe's leading cane sugar producer, but now makes two-thirds of its profits from sweeteners, starches and ethanol production and it is the company behind Splenda sweetener. The takeover deal gives ASR use of the Tate & Lyle brand, and most importantly (to me anyway) the use of that tin. Yeah, the tin. Not the syrup itself, that's just a by-product of turning raw sugar into the white processed crap most pour into our hot drinks. The tin is a design classic. Yes, I know there's a picture of a dead lion and a swarm of bees ringed by an obscure biblical passage, but that's just the centrepiece of the whole-it's the complete package that's the classic.
Basically, what I'm saying here is this.
Please nice ASR people, don't fuck with our tin, we love it.
Mr F. Rascal.