Stuff that pops into my head. Innit.

Thursday, 8 July 2010


It has come to my attention that the world's oldest brand -Lyles Golden Syrup- has changed hands recently, with parent company Tate & Lyle selling its historic -and for that matter iconic- sugar refining business to American Sugar Refining for £211million. Tate & Lyle is Europe's leading cane sugar producer, but now makes two-thirds of its profits from sweeteners, starches and ethanol production and it is the company behind Splenda sweetener. The takeover deal gives ASR use of the Tate & Lyle brand, and most importantly (to me anyway) the use of that tin. Yeah, the tin. Not the syrup itself, that's just a by-product of turning raw sugar into the white processed crap most pour into our hot drinks. The tin is a design classic. Yes, I know there's a picture of a dead lion and a swarm of bees ringed by an obscure biblical passage, but that's just the centrepiece of the whole-it's the complete package that's the classic.
Basically, what I'm saying here is this.

Please nice ASR people, don't fuck with our tin, we love it.
Mr F. Rascal.


Annah said...

Sorry Fizzee I had never heard of this company before but I love the tin can :) Super cute.

On another note, please don't be mad at me about the BMW comment. I didn't come up with the BMW complex. Timothy Ferris did. And I still like BMW's all the same. *muah*

fizzee rascal said...

It's ok, I was only joking. ;)

Mrs Midnite said...

Seen the tin thousands of times, never noticed the dead lion?????????